In collaboration with Blizzard, we embraced the challenge of conceptualizing and executing the inaugural Warcraft Rumble competitive event–an official celebration held during BlizzCon on the game’s launch day. Drawing inspiration from the glory of classic wrestling events, we brought together notable figures from both the mobile and mainstream gaming realms for an exhilarating series of head-to-head challenges.
Our involvement spanned the entire production process, from meticulous pre-production to seamless talent management and live operation. Creatively, we crafted a comprehensive broadcast package alongside a collection of assets tailored for social media and live coverage. Infusing elements, colors, and typography from Warcraft Rumble, we forged a bold visual identity seamlessly integrated into the contemporary landscape of sports and entertainment broadcasts. The show emerged as a colossal success, solidifying its place in the Warcraft Universe.
CREDITS
ELCIO COLLE
MATT WINKLER
CREATIVE DIRECTOR
PATRICK MCCARTHY
Sr. PARTNERSHIPS MANAGER
NICK KANE
TALENT MANAGER
ERIC INGERSOLL
CONTENT PRODUCER
MATT WINKLER
VIDEOGRAPHER
GREG IEZZI
DAWSON DICKEY
LIVE PRODUCTION
CODY GRAY
SOCIAL MEDIA MANAGER
BRUNO TAKITA
HARUYOSHI HARA
MOTION & VIDEO EDITING
JAY BRAGA
3D ARTIST / ENVIROMENT
JONATHAN SAKOUCKY
EXECUTIVE PRODUCER
DIRECTOR OF PARTNERSHIPS
KYLE VOGNSEN
ASHAY DESAI
ACCOUNT MANAGERS
CASEY GILBLOM
DIRECTOR OF CONTENT
TYLER GAGNON
AUDIO ENGINEER
BRUNO TAKITA
HARUYOSHI HARA
MOTION & VIDEO EDITING
Unused concept, not published.
Embracing a theme inspired by wrestling events, we custom-built a 3D arena, offering diverse perspectives to navigate in this immersive environment across various assets. However, as our creative journey unfolded, we opted for an alternative path, reserving the arena environment for a future opportunity.
We had the honor of not just creating the first ever Warcraft Rumble event, but developed IP for the Warcraft universe, a huge sign of trust given to us by one of the longest standing names in gaming. Outside of the visuals, we combined two worlds together, the mobile and mainline gaming spheres, which opens up possibilities for these two worlds to clash, or collaborate, more in the future.
